Sale’s favourite chippy named one of the best in the UK in 2023 The Fry Awards

Off The Hook Fish & Chips on Northenden Road has been hailed as one of the UK's best.

Off The Hook has been recognised as one of the best chippies in the UK © Off The Hook

The popular fish and chip shop was the only Trafford entry on the prestigious list.

The UK’s 50 Best Fish & Chip Takeaways and 10 Best Fish and Chip Restaurants 2022/2023 see mystery judges go into premises unannounced and secretly scrutinise a host of aspects including the quality of the food, the cleanliness of the premises, staff knowledge, value for money, ease of ordering and social media presence.

This is the 11th year that ‘The Fry Awards’ have been held and each year the judging criteria reflects the changing nature of the business. For example, this year marks were awarded to shops that have introduced an ordering app.

Responding to the announcement, the team at Off The Hook said, “To say we are feeling proud today is an understatement! To be ranked as one of the top 50 fish and chip shops in the UK is such a credit to our hard-working team.”

“It’s been a challenging year so to be given this honour is extra special.”

Reece Head, competition organiser of the Fry Awards, said: “Once again we’ve had another year where it’s simply got harder to operate a fish and chip business, with rising energy, labour and ingredient costs taking a heavy toll. It’s not easy but operators are working harder and smarter, staying ahead of changing tastes and behaviours and adapting accordingly.

“Although the profits might not be in fish and chips like they have in years gone by, the passion certainly is. And our awards are a testament to the hard work, dedication and commitment these operators put into running successful businesses. We’re seeing shops introduce vegan and gluten-free options to appeal to a wider customer base, install self-serve kiosks and develop online ordering apps to make serving easier, invest in new frying equipment to produce better quality fish and chips and embrace social media to engage with and reach more customers.

“The businesses that make up our 50 Best Fish & Chip Takeaways and 10 Best Fish & Chip Restaurants represent the best in the industry. They are pushing forwards while not losing sight of what makes the chippy so engrained in British culture - high quality, value for money food with great customer service and inviting surroundings.”

Congratulations to the team at Off The Hook, the recognition is very well deserved! 👏

📍 Off The Hook Fish & Chips, 8 Northenden Road, Sale M33 3BR